Once the number one fast-food restaurant in the world, McDonald’s has experienced its worst decline in sales over the past ten years. Sales in the United States have been falling steadily in the past year, and research shows millennials could be to blame. Customers from their teens to their early thirties are sick of over-processed meat products.
Many millennials have abandoned McDonald’s in favor of healthier choices like Panera Bread and Chipotle. They’d rather eat at places with organic and unprocessed food choices. Millennials also like places where you can customize your food for the same price as a McDonald’s combo meal.