Elizabeth Arden, born Florence Nightingale Graham
2. Elizabeth Arden’s First Business Venture Failed
Elizabeth Arden is a household name, as it represents a global cosmetics empire with over one billion dollars in sales annually. However, the woman behind the brand, Florence Nightingale Graham, known professionally as Elizabeth Arden, failed in her first business venture after only six months.
She eventually traveled to France, where she learned all of the latest beauty and cosmetic techniques being used at salons over there. She brought the knowledge back and used it in her Red Door Salon in New York City. The business empire that she created made make-up accessible to people outside of the upper classes.