29. Brad Dickerson of Blue Apron
Blue Apron is a subscription-based food company that specializes in sending customers boxes of food, ingredients, and recipes. They make it easy for people without a lot of culinary experience to make a home-cooked meal. Over the past few years, Blue Apron has worked together with influencers to spread brand awareness. However, this doesn’t seem to be enough to keep the company profitable. Blue Apron is struggling amidst all other similar meal kit companies out there. Amazon decided to come out with their own meal kit service, causing Blue Apron to lose 24% of their customers in the past year.
Amidst all of these lost profits, Brad Dickerson chose to resign as the CEO of Blue Apron. Linda Findley Kozlowski, a former executive from Etsy, became the new CEO. After this announcement, their stock price jumped up 7.3% in just one day. Apparently, investors believe that this was a good choice. It may help the company move in a better direction.